IBM:Chef Watson

Core Studio

Leta Sobierajski

IBM:Chef Watson

"Ogilvy & Mather reached out to me to help develop the imagery for the launch of IBM's Chef Watson app, where cognitive computing helps you discover recipes that never existed before. They encouraged me to work with the craziest combinations I could think of while keeping the imagery in a four-color primary color palette."

Ogilvy & Mather is a design company that helped IBM's Chef Watson developed recipes by incorporating graphics deisng and short animation/.gif. These recipes are transformed into a visual imagery by using actual ingredients such as bacon,dragon fruit, eggs, or ketchup. These pieces become not just unique recipes but also very create piece of artworks.

Sources IBM Chef Watson BonAppetit IBM Chef Watson